Bsspoke

Bespoke Shopify development with advanced product configuration for a luxury beds and furniture brand.

About The Bsspoke

Bsspoke is a premium furniture brand specialising in luxury beds and handcrafted bedroom furniture. The business required a bespoke Shopify store that reflected its premium positioning while providing customers with a simple way to configure products and explore a wide range of customisation options.

The Problem

Bsspoke’s previous Shopify experience was not built to handle complex furniture configurations, making it difficult for customers to select the right combinations of beds, mattresses, and customization options. The store needed a more flexible product structure and smoother buying journey to improve product discovery, reduce confusion, and increase customer confidence.

The Challenge

Complex Product Configuration

Customers needed an intuitive way to customise beds by selecting mattress sizes, headboards, fabrics and additional options without creating confusion during the buying process.

Managing Product Data

The store required a flexible way to manage structured product information, multiple product options and dynamic content without relying on duplicated pages.

Premium Brand Experience


The website needed a refined visual design that reflected the quality of Bsspoke's handcrafted furniture while reinforcing its premium brand identity.

Simplifying Product Selection

Customers required a clear and intuitive buying journey that made it easy to compare options and configure products with confidence.

Responsive Shopping Experience

The entire shopping experience needed to perform seamlessly across desktop, tablet and mobile devices while maintaining excellent usability.

Scalable Shopify Platform

The business required a future-ready Shopify solution that could support new products, simplify store management and scale alongside continued growth.

Digital Smith Co Solution

01

Bespoke Shopify Development

Designed and developed a fully bespoke Shopify theme that reflected Bsspoke's luxury brand while delivering a fast, elegant and responsive shopping experience.

02

Advanced Product Configuration

Built flexible product configuration tools that allow customers to select mattress sizes, headboards, fabrics and additional options through an intuitive purchasing journey.

03

Metafields Integration

Implemented Shopify metafields to manage structured product information, dynamic content and configurable product data with greater flexibility and efficiency.

04

Improved Product Discovery

Enhanced product navigation and information architecture, making it easier for customers to explore products, compare options and make informed purchasing decisions.

05

Responsive Optimisation

Optimised the entire Shopify store for desktop, tablet and mobile devices, ensuring a consistent and seamless shopping experience across every screen size.

06

Conversion Optimisation

The business required a future-ready Shopify solution that could support new products, simplify store management and scale alongside continued growth.

The Result

The redesigned Shopify store delivers a premium shopping experience that reflects the quality of the Bsspoke brand. Advanced product configuration, structured product information and intuitive navigation make it easier for customers to personalise products and purchase with confidence.The new Shopify platform provides a scalable foundation for future growth, simplifies product management and strengthens the brand's online presence.

Technologies Used

  • Shopify
  • HTML, CSS, JavaScript, jQuery
  • Shopify Theme Liquid

Team Behind The Success

  • Full Stack Developers
  • Frontend Developers
  • UI UX designers
  • Team Lead & Project Manager

Project Timeline

Duration: 3 Months

Task: Designed and developed a bespoke Shopify store with advanced product configuration, Shopify metafields, structured product information and a premium user experience.